Brush Day & Night

Tooth decay (dental caries) is the most prevalent form of oral disease, affecting approximately 2.4 billion people worldwide, with 486 million children suffering from caries of their primary teeth.

However, the condition can be prevented through managing risk factors such as having a healthy diet and adopting good oral hygiene habits, including brushing teeth twice daily with fluoride toothpaste. 

Tooth decay disproportionately affects people of low socio-economic status, highlighting a pressing need for oral health interventions in communities without adequate access to education or dental care.

Image
Tooth decay
486.million

is the number of children suffering from caries of their primary teeth, making tooth decay (dental caries) the most prevalent form of oral disease.

Project goals

Teach schoolchildren and parents about the importance of twice-daily brushing with a fluoride toothpaste

Implement the 21-day programme and measure its impact on children’s oral health, hygiene and well-being

Work with National Dental Associations to leverage World Oral Health Day and raise awareness about good oral health

A sustainable solution to improving oral health and toothbrushing habits

Brush Day and Night (BDN) focuses on a 21-day programme to teach schoolchildren to brush twice daily with a fluoride toothpaste.

It also encourages children to become community advocates and spread the message of good oral health to their families and friends.

The project was launched in 2005 as Live.Learn.Laugh and carried out a broad range of oral health education activities.

It was renamed Brush Day & Night in 2014 to reflect an increased focus on improving toothbrushing habits.

Image
Brush Day and Night

Project phases

Phase 5 - 2020-2023

Phase 5 will run in 10 or 11 countries for three years. It will continue the two main project activities from Phase IV: Oral health school programmes The 21-Day programme brings Brush Day & Night’s key messages to children, teaching them the importance of brushing twice-daily with fluoride toothpaste and encouraging them to spread the message. Children brush their teeth at school under supervision, a method that helps create a habit that will last. World Oral Health Day activities Brush Day & Night organized World Oral Health Day celebrations in 11 countries in 2020. Due to the Covod-19 Pandemic, many of the planned events in Bangladesh, Chili, Ivory Coast, Egypt, Ethiopia, Ghana, India, Indonesia, Negria and Vietnam disrupted.

Phase 4 - 2017-2019

Phase IV started in January 2017, and will run in 12 countries for three years. It will continue the two main project activities from Phase III:

  1. Oral health school programmes
    The 21-Day programme brings Brush Day & Night’s key messages to children, teaching them the importance of brushing twice-daily with fluoride toothpaste and encouraging them to spread the message. Children brush their teeth at school under supervision, a method that helps create a habit that will last.
    The impact of the school programme will be measured by looking at children’s oral health, hygiene and wellbeing before and after the 21 days. In Phase IV of Brush Day & Night, the school programme will run in Indonesia and Nigeria, starting in July 2017.
  2. World Oral Health Day activities
    Brush Day & Night organized World Oral Health Day celebrations in 12 countries in 2017. The events reinforce the project’s messages and offer children a platform to both learn and teach the world about toothbrushing. Activities took place in: Indonesia, Nigeria, Vietnam, Sri Lanka, Bangladesh, Ghana, Ethiopia, Côte d’Ivoire, Kenya, Egypt, Chile and Morocco.

Phase IV summary brochure.pdf

Phase 3 - 2014-2016

Activities: Education programme in schools and helping children become advocates for oral health. Measuring the impact of the programme on children’s oral health.

Number of people reached: 136 million

Phase 2 - 2010-2013

Activities: Promoting oral health and toothbrushing in schools and communities

Number of people reached: over 1 million

Phase 1 - 2005-2009

Activities: Promoting oral health and toothbrushing in schools and communities

Number of people reached: 1 million

Resources

Brush Day & Night_12 years of improving oral health worldwide_brochure
Oral health for children
Brush Day & Night: 12 years of improving oral health worldwide
Brochure

The Brush Day & Night brochure includes the executive summary of the International Dental Journal supplement and an infographic, illustrating key facts about the methodology of the programme and the positive results of Phase III.

Brush Day & Night_10 years of partnership_brochure
Oral health for children
Brush Day & Night: 10 years of partnership
Brochure

The brochure looks at the key milestones and results over the 10 years of the programme partnership, and importantly, looking ahead at what is to come in a continuation of the campaign for improved oral health.

Image
IDJ Supplement

Brush Day & Night Partnership

The impact of school oral healthprogrammes on children’s knowledge,behaviour and oral health.

Publication of this supplement was supported by an unrestricted grant from Unilever Oral Care.

The Brush Day and Night project is supported by:

Image
Unilever