Brush Day & Night positively impacts toothbrushing behavior of millions of children
A new Supplement published in the International Dental Journal highlights the results of a study carried out on almost 8,000 schoolchildren to evaluate the effectiveness of a 21-day oral health promotion and education programme. The study was carried out in 10 countries and demonstrated a positive impact on the knowledge and behaviour of children aged between 2–12 years in twice-daily toothbrushing with a fluoride toothpaste.
Reaching millions of children through Brush Day and Night
In 2005, FDI and Unilever Oral Care launched a partnership to raise awareness of oral health globally. Brush Day & Night is the third phase (Phase III) of this work which has been implemented in: Bangladesh, Chile, Greece, Indonesia, Morocco, Myanmar, Nigeria, The Philippines, Turkey and Vietnam.
Phase III experts, Prof. Melo and Prof. Frencken, conducted a longitudinal study on almost 8,000 schoolchildren to evaluate the effectiveness of the 21-day programme. The study analysis revealed the effectiveness of the 21-day programme in sustainably educating children to brush their teeth twice a day, with an optimal impact on those aged 7–9 years.
"Brush Day & Night is an enormous challenge but by working together we can significantly improve the oral health of millions of children and adults. Over 4 million people were directly reached by this initiative in 2016. I am very excited for what’s ahead… I encourage you to read the supplement to learn more about the project and its findings – the key outcomes and results speak for themselves!"
Dr Kathryn Kell, FDI President