World Oral Health Day: making prevention fun

28 August 2013

From message-carrying elephants in Nepal to giant dancing toothbrushes in the Seychelles, from world record-breaking communal tooth brushing events in Lagos to the NASDAQ opening in New York, there are multiple ways of celebrating World Oral Health Day (WOHD) - and most of them were tried in one way or another in the 36 countries that joined WOHD on 20 March 2013.

WOHD is about making oral diseases prevention fun, creating public events that highlight every individual’s capacity to care for the teeth, gums and mouth. The 36 countries that participated in 2013 is about one-fifth of the total world nations. In 2014, FDI wants to raise the bar, with a target of 50 or more, which is certainly achievable.

The campaign is well on its way, with key messages, materials and, most important, the WOHD toolkit, presented for the first time to a gathering of FDI National Liaisons Officers—the people within national dental association who keep communications going between FDI, its members and individual dentists—in Istanbul on 27 August.

The 2014 theme is “celebrating health smiles”. And a variety of superbly imagined visuals and texts are already being rolled out inviting the public to brush, whistle, eat and kiss for a healthy mouth!

FDI is grateful to Listerine (Johnson & Johnson) and Unilever Oral Care for supporting the spirit of World Oral Health Day and, through their educational grants, once again helping further the cause of oral health through one of FDI’s most cherished awareness raising campaign.

World Oral Health Day will be ‘Celebrating Healthy Smiles” worldwide on 20 March 2014.

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