Mouth Heroes

Mouth Heroes

The days of poor oral health are over, Mouth Heroes is here to make sure you look after your mouth from early in life.

Follow Toothie, our Mouth Heroes hero, in its adventures to promote good oral care. Learn good behaviour to help you keep a healthy mouth, establish long-lasting habits that will keep your mouth in top-shape as you grow older, and beware of certain foods that can harm your teeth.

Mouth Heroes for Schools

Mouth Heroes for Schools

Poor oral health can negatively affect how a young mouth develops and leads to more than 50 million school hours being lost each year. It can also affect a child’s confidence, social skills as well as potential for success later in life. Oral health is, therefore, essential to a child’s general health and well-being. Parents agree that teachers are important oral health educators, which is why FDI Mouth Heroes for Schools has been launched. This multimedia resource provides teachers with the tools to give lessons on the importance of good oral health.

Take me to Mouth Heroes for Schools


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Hi, I'm Toothie!

Toothie is the promoter of good oral health practices among children. It was born during the World Oral Health Day 2018 campaign and is the star of Mouth Heroes.

In every video, Toothie motivates children to play an active role in their own oral care and ensures that good oral hygiene is practiced across the different age groups. Toothie is also a friend to parents who may be looking for advice on how to care for their children’s oral health.

Episode 1

Brush your teeth before bed


Toothbrushing every day keeps the nasties away! If you are between 2 and 4 years old, remember to brush your teeth before going to bed.

Episode 2

Brush your teeth twice a day


Keep them clean, twice a day! If you are between 5 and 9 years old, remember to brush your teeth every morning when you wake up, and every night before you go to bed.


Episode 3

The proper brushing technique


Let Toothie show you how to brush your teeth! If you are between 10 and 12 years old, remember to brush gently in a circular motion for 2 minutes, twice a day.

Episode 4

Visit the dentist every year


Dentists help you keep your smile healthy! No matter your age, remember to visit the dentist at least once a year for a dental check-up.


Episode 5

Rice size is the right size


If you are younger than 3 years old, use rice-sized fluoride toothpaste (not more) to brush your teeth.

Episode 6

The size of a pea fits to a T


If you are older than 3 years old, use pea-sized fluoride toothpaste (not more) to brush your teeth.


Episode 7

Chew sugar-free gum if you can’t brush


Keep a healthy mouth after every meal! If you are between 10 and 12 years old, chew sugar-free gum for 10 minutes if you can’t brush your teeth after eating.

Episode 8

Change your toothbrush often


Even the coolest toothbrush has a lifecycle! No matter your age, change your toothbrush every 3 months for the best oral care.


Episode 9

Don’t overuse your pacifier


Sucking on a pacifier for too long affects the development of your mouth and teeth. If you're older than 2.5 years old, avoid using a pacifier and never ever add any sugar on it.

Episode 10

Avoid sugary snacks


Choose healthy food and drinks over sugar! If you are between 5 and 9 years old, avoid sugary juices and unhealthy snacks between meals.


Episode 11

Don't eat junk food


Fruit and water are your friends! If you are between 10 and 12 years old, make the smart choice and avoid soda and unhealthy snacks between meals.

Episode 12

No snacking after night brushing


Go to bed with a clean mouth! No matter your age, don’t snack after you brush your teeth.


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