FDI introduces Mouth Patrol to promote oral health among children

03 April 2018 Prevention

Mouth Patrol

Mouth Patrol is the name of FDI’s latest initiative specifically designed to promote oral health among children. With the help of ‘Toothie’ – a friendly, cartoon beaver assuming the role of an oral health mascot – children are inspired to care for their mouth and establish good oral health habits from an early age.

Who is Toothie?


Hi, I'm Toothie!

Toothie is the promoter of good oral health practices among children. It was born during the World Oral Health Day 2018 campaign and is the star of Mouth Patrol. In every video, it motivates children to play an active role in their own oral care and ensures that good oral hygiene is practiced across the different age groups. Toothie is also a friend to parents who may be looking for advice on how to care for their children’s oral health.

Introducing Mouth Patrol

The Mouth Patrol initiative was originally proposed by the FDI Public Health Committee to mainstream oral health prevention and promotion messages for children worldwide. Mouth Patrol relies on a series of short, animated videos to communicate its messages to children of different age groups.

The age groups are broken into 2-4 years old, 5-9 years old, and 10-12 years old – and are aimed directly at children of those age groups, as well as their parents. The videos introduce positive behaviour encouraging children to practice good oral care, and parents to supervise their behaviour. Brushing their teeth twice a day, but particularly before going to bed, is heavily emphasized.

The videos also deliver messages promoting appropriate oral health techniques and advising on the frequency to carry out each of the recommended practice. From how often to change their toothbrush to how many times a year they should visit the dentist, Mouth Patrol both teaches and entertains children. What makes the videos unique is the lack of language to convey the messages, which is done deliberately to encourage instant global reach.

The Mouth Patrol videos will be launched on a weekly basis, every Tuesday, over a period of three months starting in April. They will be shared on FDI’s social media channels and hosted on YouTube. National Dental Associations are encouraged to share them widely through their own networks.

Oral health habits begin early in life

FDI recommends that children:

  • visit the dentist regularly (no later than their first birthday)
  • brush their teeth twice a day (especially before going to bed)
  • use rice-sized fluoride toothpaste (up to three years of age)
  • use pea-sized fluoride toothpaste (over three years of age)
  • eat healthy (avoiding sugary snacks and drinks)

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