FDI signs Letter of Cooperation in Myanmar

02 April 2014

FDI has signed a Letter of Cooperation with two Ministries in Myanmar, its member the Myanmar Dental Association and Signal (under the management of Unilever Myanmar Service Limited) to ‘Give Myanmar Children a Cavity Free Future’.

The signing ceremony took place in Nay Pi Taw, Myanmar, on 21 March within a context of countrywide celebrations of World Oral Health Day. Signatory parties were: for FDI, President Dr Tin Chun Wong,; on behalf of the government of Myanmar, Mr U Than Win, Deputy Director General, Department of Health, Ministry of Health, and Mr U Win Myint Maung, Deputy Director General, Department of Education Planning and Training, Ministry of Education; for the Myanmar Dental Association, President Professor Pwint Hpoo; and, on behalf of Unilever, Chief Executive Officer Mr Paul Polman and Mr Zaw Myo Hlaing, UL Country Director, Unilever Myanmar Service Limited.

In her pre-signature address, Dr Wong thanked the Ministry representatives, noting that their presence demonstrated their “commitment to oral health in Myanmar”, as well as Mr Hlang Zaw and the Myanmar Dental Association and its member dentists, who had been providing free dental check-ups during the newly launched ‘Signal Myanmar Oral Health Month’.

She also extended a special word of thanks to Unilever CEO Paul Polman for “his belief in a new way of doing business that has a positive impact on society and the environment – doing well by doing good”.

“It corresponds exactly with FDI’s vision of what creates a productive and successful partnership,” said the FDI President. Dr Wong concluded by calling on all present to add their own pledge to the pledge to Myanmar in the Letter of Cooperation. “Your pledge consists of two fingers, as a reminder to brush twice a day to ‘Give Myanmar Children a Cavity-Free Future”! she said.

6 million children targeted
Under the terms of the ‘Letter’, the signatory parties commit to reaching six million children by the year 2020. Activities include the implementation of Phase III of the FDI/Unilever global partnership Live.Learn.Laugh. (LLL) in Myanmar through oral care education to develop correct brushing techniques and healthy oral care habits from a young age.

They also include free dental check-ups and treatment to all people every year during ‘Signal Myanmar Oral Health Month’; school dental check-ups for children across the country;  and distribution of toothpaste products to encourage and initiate the development of a regular day and night brushing habit using fluoride toothpaste.

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